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What to Look for in an Affiliate Program

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If you are new to affiliate marketing you may be wondering what to look for in finding a good affiliate program to work with. Since we are online casino affiliates, the below is an except from our “Our Partners” page which lists what to look for when choosing an online casino affiliate program as well as what to ask for as a revenue deal.

Finding good partners to work with will help you sustain your business and be successful as an affiliate. Remember, as an affiliate, you are only as good as the products you recommend. At times it may be more prudent to earn less with a solid and reputable program, than promote a bad product and alienate your website visitors in the name of profit.

Below is the except from our Our Partners page. Again, if you are new to online casino affiliate marketing, below is a great start in what to look for in an affiliate program and bullet points as to what makes a good affiliate program.

There are certain characteristics to look for when deciding to work with a particular affiliate program. Remember you as an affiliate marketer can only be as good as the products you promote. If the affiliate program you have partnered with isn’t dedicated to their brands you cannot expect to be successful. Look for these attributes when deciding whether to partner with a particular program.

  • Dedicated Account Managers – emails should be replied to within 1 to 2 hours at most. Always within 24 hours.
  • Pays Quickly – If the program doesn’t pay you quickly how fast are they paying players? Slow pay is sure fire way of alienating players. Casinos, poker rooms, and sportsbooks must pay within 2 weeks of requesting a withdraw.
  • Unique Landing Pages – While a unique landing page is not imperative for every link or different casino, you should have a co-branded landing page for at least your top program.
  • Good Back-end Reporting – You need the tools provided by the programs to make sure your campaigns are optimized and performing well. If proper reporting isn’t available it is a good indicator the program is not serious about their success.
  • Realistic Earning Potential – If a program promises unrealistic earnings like 40% conversion rates or over a 50% revenue share avoid them. A good program will convert about 30% of new sign ups into real depositing players. Also a revenue share of over 50% is not sustainable. Programs which over promise will either bankrupt themselves or cheat you out of earnings to stay profitable. Some programs will offer introductory rates higher than 50% which is OK. Long term commitments over 50% should be avoided.

As our first main website www.usalegalcasinos.com climbed the rankings in Google we found affiliate programs emailing us on a daily basis. Some programs which when we were smaller affiliates didn’t want to work with us or treated us quite poorly. You can imagine who had the last laugh in that scenario.

As affiliate programs begin to contact you and want to partner with you, remember to negotiate the best deal keeping in mind that radical or extreme promises will never last. A good revenue share deal will be 40-45% revenue share and you can also add in a hybrid deal guaranteeing payments for new players. A top deal will be to get 40-45% revenue share with a guaranteed $150-$250 per player. This type of deal guarantees you revenue for each player you bring to the casino. The above deal will pay you either a set amount ($150-$250) per player or 40-45% of revenue, whichever is higher. You may need to give the casino special placement to secure such a deal but it will be well worth it. Anything above those levels and the casino will find it hard to be profitable.

New Website Launched

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We launched a new website https://mobileslotslisting.com which was built for those who ant to play online slots with their mobile device. With the increase of mobile only casino players, we felt it was time to create and launch a website built for the mobile slots player. While all of our website are mobile compatible and mobile responsive, this is just taking the design to the next level.

When deciding what type of website to create, after a little research we determined slots players exclusively use their mobile device more so than table games players and video poker players. While all types of mobile casino use s on the rise, we felt slots gave the best opportunity to attract the most visitors and in turn achieve the greatest number of new players at the mobile casinos we recommend.

Mobile Slots Listing is one of the smaller websites we have ever created and that is simply a product of its target market. Because we are targeting mobile users we wanted to keep the website as “clean” and as easy to navigate as possible. When using a mobile device to navigate through a website, to many pages and images not only take longer to load but can also get confusing as you navigate through the website. We felt having fewer pages covering the most important aspects of casino play would be better than trying to offer information on every subject related to casino play. If you browse through Mobile Slots Listing you will notice there are only 5 links on the main menu and the only other pages are actual casino reviews. We did add a news page where we add articles related to mobile slots, but it can be avoided all together if the visitor wishes.

With all the above said, it is not necessary to develop a website dedicated strictly to mobile casino play, but all websites should be mobile friendly and mobile responsive with the increase use of mobile devices. If you have a website and you have not made it mobile friendly yet, see our page showing how to make a mobile friendly website. If mobile users are visiting your website and it does not properly display for them, you are definitely losing possible visitors and customers. And if you want an example of a mobile dedicated website, check out mobileslotslisting.com and you can get an idea of what that type of website should look like. And if you too like to play slots with your mobile device, see our listing of mobile casinos and play at the best mobile responsive online casinos available.

Nolimit City and Playfortuna Join Forces

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Nolimit City, a smaller Swedish online casino game and platform developer, who just landed a partnership with Playfortuna.com, a premier casino operator and leader in the industry. Nolimit City has recently been churning out popular online casino games from their very own platform they built from the ground up. Their engine is extremely impressive when compared to other online casinos in the industry, as it does everything including handling large volumes of play efficiently and integrating social interaction seamlessly alongside it. It also is fully compatible on both mobile and desktop platforms and offers a plethora of tools and behind the scenes options to allow the operator to take full control and tailor everything to their specifications. However, their impressive home-grown engine was just one aspect that piqued Playfortuna.com’s interest in Nolimit City.

Beyond creating this incredible online casino platform, Nolimit City has taken full advantage of its power by creating game after game with the highest standard of quality. This partnership is a direct partnership, implying Playfortuna.com will have direct control over Nolimit City’s operations, but Playfortuna.com has already stated their plan is to bring their fans the entire Nolimit website and its amenities. Understanding this partnership, one can speculate Playfortuna.com recognizes Nolimit City’s impressive quality and plans to allow them to move forward similarly to how they were, but on a larger platform. This should ease Nolimit City fans’ worries, as Playfortuna.com plans to maintain the experience and possibly even improve it with the expertise they bring as one of the leading online casino operators in the industry.

To end, is this partnership good for the online casino industry as a whole? Partnerships are always tricky in any market, as there are rules and regulations everyone must abide by that can sometimes be infringed upon when partnerships and mergers happen. The most common regulation infringed deals with monopolies, or one company gaining too much power in an industry to the extent that all other competition is irrelevant and eventually becomes nonexistent.

This partnership is a positive however for both businesses, as Nolimit has a larger platform to work from and Playfortuna.com seals the deal with one of the online casino industry’s biggest up and coming stars. However, it is important to remember this partnership means one less individually owned and operated online casino available to fans and feeds one of the massive industry leaders that is Playfortuna.com. While the online casino industry is nowhere near a monopolistic state, understanding the potential downfalls of the partnership is just as important as understanding the benefits.

A Look at Slotland Affiliates

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If you own or manage an online slots website, or have a portion of your website dedicated to slots, you should take a look at the Slotland Affiliates affiliate program. Slotland Affiliates has several brands with “Slotland” being the flagship. Other brands include the Win a Day Casino, Free Slots Land and their newest addition CryptoSlots. Slotland Affiliates has been in business since 1998 and are accredited by organizations such as CAP, Affiliate Guard Dog and Affiliate Bible. Being in business since 1998 and with such accolades from respectable “Watch Dog Groups” you can be sure Slotland Affiliates is a legitimate and respectable affiliate program.

Having the name Slotland Affiliates and with brands such as Slotland, Free Slots Land and CryptoSlots you can easily deduct that the majority of their games are slots. In fact, only the Win a Day Casino offers table games. If you promote online slots on your website, you should definitely make a little room for at least Slotland, their oldest and best known brand. Slotland runs on their own proprietary software and offers slot machines players will find nowhere else. One unique feature to the slots at Slotland is every machine offers a progressive jackpot and every machine contributes to the same jackpot. As a result the jackpot grows quickly and players have a chance at hitting the jackpot with every spin of the reels. Players really seem to like Slotland as the retention rates are quite good. Another reason players like Slotland is the easy deposits and fast withdraws. Slotland pays players quickly and if a player requests a cryptocurrency withdraw they can have it in less than 24 hours. Players are not the only ones who get paid paid quickly, affiliates do as well!

As an affiliate, once you send a player to Slotland and start to generate commission you will be paid on the 1st of every month. There is no waiting until the 15th or sometimes even longer for your affiliate payment. When the new month starts you will be paid quickly for your efforts the previous month. We do not know of many affiliate programs that pay on the 1st like Slotland.

Other notables of Slotland Affiliates include: No Negative Carryover, Casinos are USA Friendly, Dedicated Account Managers and Outstanding Retention Rates. There are plenty of reasons to join Slotland Affiliates and from. our personal perspective the fact they pay on the 1st and the outstanding retention rates are enough for us right there.

If you want to promote some great casinos to your players and also work with an outstanding affiliate program, Slotland Affiliates is the answer. With the casinos offering slot machines which can only be found there, once players find a few machines they really like they cannot go elsewhere to play the same game. As a result you continue to get paid for quite a long time for your efforts. If you want to promote online slots on your website, give Slotland Affiliates a try. Visit their website at www.slotlandaffiliates.com for more information and to enroll as an affiliate.

Also see other affiliate programs we work with and recommend on Our Partners page.

Supreme Court Lifts Federal Ban

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The Supreme Court has ruled that the federal ban on sports betting is unconstitutional. This now allows states to determine individually if they want to allow sports betting in their state. States such as New Jersey (who brought the case to the Supreme Court) will be ready to take sports wagers in as little as 4 weeks and most likely in 2 weeks. Other states will first have to pass legislation to allow sports betting, but just like with online poker as soon as states start to see the revenue generated they will quickly move to pass their legislation.

Sports bettors can rejoice and can thank New Jersey for this long overdue change in law. New Jersey has been trying to get sports betting to their Atlantic City casinos for several years now and finally with the issue making its way to the Supreme Court they can.

While initially this only affects sports betting, some aggressive states will surely pass some legislation allowing online sports betting and eventually online casino play. Being able to play at online casinos regulated by individual states is most likely still years away, and online sports betting is still yet to be determined. We are just happy the United States is finally moving out of the dark ages when comes to online gambling and this Supreme Court ruling is a huge leap in the right direction.

Until your state or a close by neighboring states gets sports betting started, we have several recommendations for using an online sportsbook. To make it even better these USA friendly online sportsbooks also offer an online casino (and some even online poker rooms) so you can not only bet on sports but also play online casino games. See our recommendations for using online sportsbooks with online casinos located at our website USCasinoReport. They are the best USA online sportsbook/casino combinations available.

Keep a look out for future news regarding this monumental Supreme Court decision and news from individual states regarding their progress to getting sportsbooks operational. Also check back here in our gaming news section for updates on this issue as well as other gambling news. Also be sure to thank New Jersey for never giving up and taking this issue all the to the Supreme Court.

Harrahs SoCal to Install Interactive Tables

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After the successful launch of the Model G, the social and interactive game table, in Planet Hollywood Resort and Casino last month, Gamblit is continuing the installation of their skill-based gaming experience in other Caesars Entertainment’s properties in California. Recently, there was an announcement that Harrah’s Resort Southern California near San Diego is the next destination for the Model G gaming tables. Like in Planet Hollywood Resort and Casino in Las Vegas, Gamblit will also offer only two games, Gamblit Poker and Cannonbeard’s Treasure.

For those of you who still don’t know what Model G is, this is a social and interactive game table which can be used from two up to four players, and the games incorporated are played on a 42’’ touchscreen. The table also includes an USB charging port, several cup holders and purse hooks where gamers can leave their drinks and belongings, in order to fully experience the highly addictive games.

According to the agreement signed by Gamblit and Caesars Entertainment last September, Harrah’s SoCal was listed as one of the properties which will host the Gamblit product in 2017, and, according to Harrah’s general manager, Darell Pilant, they were proud to be the home of such revolutionary gaming solutions and are hoping to introduce additional Model G game tables as soon as the regulatory approval is obtained.

On the other hand, due to Model G’s rising popularity, Gamblit’s chief marketing officer, Darion Lowenstein stated that the demand is so big that their hardware production are having difficult time keeping up with the number of orders. The production is a bit behind the schedule, since they are currently filling orders made last year. MGM Resorts are also standing in line, waiting for their order to come, because they hope this game table will help them attract and retain the younger population of gamblers, who are fed up with traditional and monotonous slot machines and are looking for new ways of entertainment.

The highly addictive Gamblit Poker, where gamers can win up to 240 times the bet, and the Cannonbeard’s Treasure that demands knowledge in naval warfare, but also in Blackjack, have been proving to be a huge success, based on the trial in Planet Hollywood Resort and Casino, but Gamblit does not plan to stop there. Currently they are working on several new products which will be introduced in the near future. Two new games are waiting for their debut, one of them being the variation of the famous Catapult King, while the other is the award-winning Jetpack Joyride, developed by Wicked Witch Software and Halfbrick Studios from Australia.

Taking everything under consideration, it seems that Gamblit has hit a jackpot with their amazing product, which will be available across land-based casinos in the USA in the very near future. For more related to gaming as well as online casinos and online poker, see our homepage or see more articles in our gaming news section.

MGM To Launch Real Money Casino and Poker

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GVC Holdings and MGM Resorts decided to strengthen their relationship with the release of the real-money online casino and poker, which will go under the name of playMGM. The online casino will be launched later this year, and this agreement signed by one of the world’s leading entertainment companies and the multinational sports betting and gaming group represents a continuation of their successful cooperation in the past years.

It is a well-known fact that GVC provides software services and support for the Borgata Hotel Casino & Spa in New Jersey, which is only one of many resort brands owned by MGM Resorts. Furthermore, GVC Holdings has also powered Borgata’s online casino and poker since 2013, when online gambling was regulated in New Jersey.

The base for playMGM brand will be the new-and-improved version of GVC’s proprietary technology stack, which will be available both on desktop and mobile devices. The playMGM online casino and poker will offer more than 300 casino games in their catalogue, plenty of progressive jackpot slots, and many variants of cash play and tournaments poker. A large portion of games will be developed in-house, but there will be lots of popular products delivered by third-party suppliers. Up until now, NYX Gaming confirmed that their titles will be included in the offer, and we are still awaiting for the response of other leading developers that want to join the party.

Among many benefits to be offered in the first-ever online casino and poker under the popular MGM brand, one in particular stands out from the crowd. It is the MGM Resorts’ exclusive M life Reward program, which will be integrated into the GVC platform. This amazing rewards program will give all users a unique opportunity to benefit from literally every spent dollar. Of course, players can only use these benefits in one of the fifteen MGM Resorts destinations in the United States of America.

Both parties of the abovementioned agreement stated that they are delighted with the extension of the cooperation. GVC’s Chief Operating Officer Shay Segev said that everyone at GVC Holdings is ecstatic with the continuation of the relationship with MGM Resorts, and that the launch of the online casino and poker under the playMGM brand in New Jersey is a big step in their successful relationship.

The Chief Operating Officer of MGM Resorts, Corey Sanders, stated that this is a historic moment for his company and that they are proud about the fact that MGM brand can finally offer a real money casino and poker to its loyal customers. Sanders also said that GVC has proven to be a marvelous partner, and that he is positive this next step in their exceptional cooperation will prove to be a successful one.

If you are interested in promotion of online casinos and/or poker rooms we have a dedicated section for both. See our Promoting Online Casinos and Promoting Online Poker pages for information on becoming a successful affiliate. The online gaming affiliate business is very lucrative and one can make realistically an unlimited amount of money. It is up to the affiliate and his or her dedication that determines how successful they will be.

Artificial Intelligence Beats Team Dragon

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Lengpudashi, or “the cold poker master” is an artificial intelligence program that was designed by Professor Tuomas Sandholm and a graduate student Noam Brown from Carnegie Mellon University. Lengpudashi is currently located in Hainan, China, where he is “celebrating” a smashing victory against Team Dragon, which consists of three top poker players and three computer scientists. Alan “Yue” Du, the first man from China who managed to win the bracelet in 2016 $5,000 No-Limit Hold’em World Series of Poker (WSOP), was the head of Team Dragon and he included engineers, computer scientists and investors in his team in order to defeat the cold poker master, but, as many supposed before the exhibition match started, the humans never had the chance. After 36,000 hands over the course of five days, Lengpudashi defeated Team Dragon with nearly $800,000 in chips and took home $290,000.

This is not the first victory of AI against team of humans, because the same duo that developed Lengpudashi also created Libratus, which managed to defeat Jason Les, Daniel McAuley, Dong Kim, and Jimmy Chou in the Brains Vs. AI challenge that took place at Rivers Casino in Pittsburgh in January. However, the earlier version, called Claudico, failed to defeat the human team in 2015.

Kai-Fu Lee, head of Sinovation Ventures company, who organized this exhibition match, also had the chance to taste the strength of Lengpudashi, since he challenged the cold poker master to about 30 hands and got butchered. Lee said it was fun to be defeated by an Artificial Intelligence program, but chances are we will stop laughing soon enough, because there is a possibility that in the not so distant future machines will take over. The story from Terminator does not seem so unbelievable now, does it?

The biggest problem of AI programs is control. Lengpudashi and his predecessors are currently safely locked away in CMU, but no one can guarantee that the cold poker master won’t decide it was locked away for too long and it is time to leave. Furthermore, any day now Sandholm and Brown, or some other computer genius will create an artificial program that will decide that the best way to defeat humans is to destroy them. This is why computer scientists must figure out a way to control artificial intelligence which can be superior to human kind sooner than we think.

The best thing about poker is that there are different kinds of challenges players must face in order to win. Unlike chess or similar games, where everything is on the table, you have to battle against bluffs, bets and folds without even seeing your opponent’s hand. We can understand how an AI program was created in order to master the art of chess, but how in God’s name does a computer program know when to fold? After being unsuccessful with Claudico, Sandholm and Brown developed two smashing AI poker programs that defeated the best poker players in the world, so they literally found a way to make their computer children think like humans. A scary fact that made us wonder what is the next step in the Artificial Intelligence evolution. If we face the danger of being controlled by robots, all of us better have an Arnold Schwarzenegger for protection.

Bill Proposed in Pennsylvania

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Pennsylvania advocates of internet gambling are not slowing down. As it was announced in January this year, the new online gaming bill has seen the light of day sponsored by Senator Jay Costa with the support of co-sponsors Senator Vincent Hughes, Senator Wayne Fontana and Senator Judy Schwank. The new bill is presented under the name SB 524 and it comes in third, following the two previous bills SB 477 and HB 392. The most recent legislation proposal relies to a great extent to the previous versions, while introducing some reforms as well, primarily in the field of taxation and online lottery.

New Bill Increases Taxes and Adds Online Lottery

The main idea of any bill addressing the issue of internet gambling is to regulate this activity together with daily fantasy sports. Primarily, the online gambling activity should limit the age of the players and thus keep it under control, by preventing minors from gambling. Furthermore it implies licensing the operators, thus imposing annual tax fees and one-time license fees. This is of great importance as regulated online gambling would direct the revenue flow in the state budget. The latest proposed bill addresses the same issues, as well as, adding online slot machines to the airports.

The novelties that it brings refer to the tax rate which, under SB524 would be increased from formerly set 14% to 25%. This is one of the hot issues regarding the new bill. While on the one hand it is considerably higher, on the other hand it is still lower than 54% proposed in 2016. In addition to increased taxes, it increases the licensing fee from $8 to $10 million. The casino operators that are planning to contend for a license, in case the bill is passed, will definitely not accept this with open arms, or the fact that under the new bill the online lottery is planned, which will present a direct competition to online casinos.

Opposing Forces

The unsatisfied casino operators are not the only threat to the bill, though. Recently, an anti-online gambling bill emerged as well. State Representative Thomas Murt filed HB 801 – “Banning Internet Gaming in Pennsylvania Act” which aims to stop the attempts of legalizing online gambling by amending the state law. HB 801 proposes that Pennsylvania Gaming Control Board should not only ban online gambling but also introduce sanctions for providers of such activities. The bill also proposes money fines and prison time for these offences. Thomas Murt was joined in his battle by four other co-sponsors.

Both Jay Costa and Thomas Murt, together with their co-sponsors are now waiting for the hearing of the House Gaming Oversight Committee which is scheduled for March 28. We are yet to see whether Pennsylvania residents will benefit from playing at USA legal casinos.

Regardless whether this bill or any of the many others around the country do eventually get passed, there is still plenty of time to promoting online casinos and promoting online poker. It takes years for such bills to not only get passed but then actually put into action. Even if Pennsylvania (or any other state or states) would pass their bill legalizing online gambling, anyone who applies themselves to affiliate marketing can still make a very nice living doing so. See our recommended casino affiliate programs on how to get started as well as the best programs to work with.